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The Brand
- The leading green consumer magazine in the UK: 'the forerunner in green media, is Edinburgh-based New Consumer' PR Week (May 2006)
- Consistently high on Google search engine rankings on ethical lifestyle issues
- Unique presence on web in terms of coverage of specialist lifestyle issues like ethical fashion, Fairtrade, ethical finance
- Growing user base
- Cost effective and measurable response mechanism with wide range of possible ad options
The User
- Targets key decision makers: women
- The New Consumer regularly donates to charity, uses public transport despite owning a car, buys organic as a preference and are members of a pressure group
- 70% female, 76% ABC1, 65% between the age of 25-45 years
- 49% either professional or senior/middle management
Monthly traffic:
- Page Impressions: 65,000+
- Unique Users: 20,000+
The web as a medium:
- Online advertising has grown 62.3% year on year compared to 3% growth from the total advertising market (PricewaterhouseCoopers / Internet Advertising Bureau / WARC / The advertising Association 2005)
- This growth will continue irrespective of the wider advertising economy as online allows advertising to be accountable.
- 60% of users regard the internet as their favourite information source (compared with 49% for TV, 47% for radio, 34% for magazines and just 24% for news papers (Millward Brown / EIAA Media Consumption study November 2004)
- They spend an average of 11 hrs and 16.2 mins per week online (Millward Brown / EIAA Media Consumption study November 2004)
Advertorials
Built, designed and written by the New Consumer team, the piece will communicate with our audience in a language they understand. POA, please contact the advertising team.
Contact Us
New Consumer
51 Timberbush
Edinburgh
EH6 6QH
Telephone: + 44 (0) 131 561 1796
Email: editorial@newconsumer.com
accounts@newconsumer.com
Our Team
