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Personal, Custom Made Organic Muesli Now Available In UK

The idea of creating your own muesli mix online might sound wacky... but it works.

In 2005, three university students came up with Mymuesli – a site where people can mix their own organic muesli online, with a choice of 75 different ingredients. Amazingly, this makes it possible to create 566 quadrillion individual muesli mixes, and customers can even name their own blend. Based in Germany, it launched in the UK yesterday and is now available for you to use.

Irrespective of whether you’re a chocolate addict, raisin hater or athlete, the incredible variety offered by Mymuesli makes it easy to invent an all-time favourite mix that makes breakfast time a real treat. One of Mymuesli's great assets is the multitude of eccentric and exotic ingredients - sourced from over 20 countries - such as carrots, Tibetan Goji-Berries, cedar nuts and even jelly babies. The company is constantly on the lookout for crazy and tasty new muesli ingredients.

"We seriously hope that Mymuesli will find just as many friends in the UK as in Germany and Austria," says Max Wittrock, one of the three founding members. "And we welcome a great deal of customer feedback so we can continue to improve our products. Last year, thousands of emails and user replies in Germany helped us immensely. Because, after all, it is supposed to be a user-generated breakfast!"

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About New Consumer Magazine

New Consumer is a website, a magazine, and a means to help you use your purchase power!

We were established by award-winning social entrepreneur Mel Young (Big Issue in Scotland, Homeless World Cup) in 2002.

For New Consumer, future-proof consumption means ethics AND quality – we’re heartened to see more and more products hit the market that aren’t just sustainably produced but are bright, fun and fabulous too!

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