The Little Black Dress Goes Green At The Earth Collection

You, boy! Get me a Martini... an organic one

The little black dress goes green this winter as The Earth Collection unveils its first ever collection of cocktail chic.

Taking its inspiration from the catwalks, the global ethical fashion label also makes an elegant impact this fall with its wardrobe of stylish, versatile and wearable solutions for lunch with a girlfriend or a day in the office.

Fast becoming the label of choice for those concerned about the ethical origins as well as the chic-onomics of their clothes, this season’s range from The Earth Collection encapsulates all the Autumn/Winter 2008 trends: there are eye-catching plaids, tomato reds, dramatic black, the return of costume jewellery, luxe embellishment and statement coats that know how to make an entrance.. The Earth Collection range is good for the wearer as it doesn’t use Azo dyes or pigments which are potential carcinogens, good for the planet because it uses a wide range of environmentally-friendly, natural fabrics such as raw cotton, silk, linen, hemp and wool and good for the producer who is paid fairly and treated well during every stage of the manufacture.

New for autumn is a range of 100 per cent certified organic loungewear designed with the philosophy that women should feel comfortable, elegant and effortlessly stylish even when behind closed doors.

Managing director Ralph Wilson, who introduced the brand to the UK, says: “By combining the styling of contemporary fashion with easily affordable prices and ethical principles, we are attracting an increasing number of the ever growing ethically-aware consumer. Our customers already know that looking and feeling fantastic doesn’t have to come at a price – either to their pockets or the earth.”