Consumer Trends: TriNet PeopleForce 2023

Dan Frommer

Hi, it’s Dan Frommer. Is anything hotter this year than AI, weight-loss drugs, and the economy?

I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital — as featured at TriNet PeopleForce.

  • An 80-slide presentation looking toward what’s next.
  • Topics include: How consumers are thinking about (and using) generative AI tools, how they think about booming weight-loss drugs like Ozempic, and how they’re feeling about their financial outlook.
  • Also, two highlights from recent reports: How the Digital Natives — Gen. Z and Millennials — think differently. And how Gen. Z loves TikTok the most.
  • Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

You can flip through the presentation — embedded here — or download it as a pdf.

If you find this interesting, please consider joining The New Consumer as a member. I’ll be going deeper into these topics in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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Questions? Feedback? Want me to present this at your event or to your team? I’m

More Reports: Consumer Trends AI, Ozempic, and the Economy, Consumer Trends Food & Wellness Special, Consumer Trends 2023, Consumer Trends 2022 Mid-Year Update, Consumer Trends 2022, Consumer Trends 2021 and the Consumer Trends 2021 Reopening Special