Consumer Trends: TriNet PeopleForce 2023


Hi, it’s Dan Frommer. Is anything hotter this year than AI, weight-loss drugs, and the economy?
I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital — as featured at TriNet PeopleForce.
- An 80-slide presentation looking toward what’s next.
- Topics include: How consumers are thinking about (and using) generative AI tools, how they think about booming weight-loss drugs like Ozempic, and how they’re feeling about their financial outlook.
- Also, two highlights from recent reports: How the Digital Natives — Gen. Z and Millennials — think differently. And how Gen. Z loves TikTok the most.
- Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.
You can flip through the presentation — embedded here — or download it as a pdf.
If you find this interesting, please consider joining The New Consumer as a member. I’ll be going deeper into these topics in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!
Questions? Feedback? Want me to present this at your event or to your team? I’m dan@newconsumer.com.
More Reports: Consumer Trends AI, Ozempic, and the Economy, Consumer Trends Food & Wellness Special, Consumer Trends 2023, Consumer Trends 2022 Mid-Year Update, Consumer Trends 2022, Consumer Trends 2021 and the Consumer Trends 2021 Reopening Special