Executive Briefing

Apple Card, the credit card designed to keep you hooked on Apple

Why would it be any other way?

Apple Card Jennifer Bailey
Courtesy Apple

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is a newsletter and website supported entirely by your membership. Thanks in advance.