Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is a newsletter and website supported entirely by your membership.

Join: $200 / Year Join: $60 / Quarter More Options

  • We’ll focus on the most interesting and innovative companies, people, products, and trends, highlighting what’s working (and what isn’t!), why things are changing, and where things are going next.
  • If you care about — or compete with — Amazon, Instagram, Warby Parker, Sweetgreen, or Gimlet, you’ll definitely want to read The New Consumer.
  • Our point of view is critical and analytical, but not cynical or angry. Our goal is to be essential to the most influential but approachable to everyone.
  • We like clean lines, accelerating growth, Japanese Frappuccinos, and stunning execution.
  • Correspondence is always encouraged — we work for you. (We, for now, is me, btw. But big ambition!)

I’m also doing this because I believe independent, member-supported publishing is the best and most interesting place to be in the media business. You have plenty of options for robotic, commodity news. I hope The New Consumer offers a unique, useful lens on the world for years to come. Thanks in advance for your support.

Warby Parker co-CEOs Dave Gilboa and Neil Blumenthal
15 minute grocery delivery - Fridge No More
Consumer Trends (Partial-) Reopening Special
Dua Lipa for Truly
Blue Bottle oat milk
Amass hard seltzer
Bumowork Los Angeles founders
Great Jones founders Sierra Tishgart and Maddy Moelis
Cometeer boxes in the freezer
Pattern Brands founders
Sweetgreen bag
Lovevery Play Kit
Harry's founders Andy Katz-Mayfield and Jeff Raider
Mother's Day opt-out emails
Fishwife smoked trout
Levels
Sweetgreen
Dan Frommer
Goop Kitchen food
Trevor McFedries
Quince
Danny Meyer
AOL Channels
Red Clay
DUMBO empty
Tim Cook
Lupin
MrBeast Burger
Peloton Tread+ Treadmill
POJ Studio Kintsugi kit
Vinny Dotolo and Jon Shook
Dan Frommer grocery unbundling chart
Consumer Trends Report 2021
Hodinkee founder Benjamin Clymer
Airbnb Live There
Craig Federighi Apple MacBook Air
Somsack Sikhounmuong
Ryan Reynolds Aviation Gin
Pineapple Collaborative founders Atara Bernstein and Ariel Pasternak