Consumer Trends: 2026

Dan Frommer

Hi, it’s Dan Frommer. Despite last year’s chaos, the American consumer never stopped spending, and many say they’re trading up.

I’m excited to share a new Consumer Trends Report report, my latest collaboration with Coefficient Capital.

  • A 122-slide presentation exploring the new consumer economy.
  • Topics include: The creator economy, from careers and brands to TikTok Shop and OnlyFans. Our latest research into Ozempic and GLP-1s. And how a third of Americans are in “optimization mode” to live better, not just longer.
  • Results from our new Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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Previous Reports: Consumer Trends 2025 Mid-Year Report, Consumer Trends 2025 Beauty Special, Consumer Trends 2025 Food & Wellness Special, Consumer Trends 2025, Consumer Trends 2024 Mid-Year Report, Consumer Trends 2024 Food & Wellness Special, Consumer Trends 2024, Consumer Trends AI, and the Economy, Consumer Trends 2023 Food & Wellness Special, Consumer Trends 2023, Consumer Trends 2022 Mid-Year Update, Consumer Trends 2022, Consumer Trends 2021 and the Consumer Trends 2021 Reopening Special