If you build, fund, or compete in consumer, this is the read you can’t skip.
I break down what’s really happening in the consumer economy — original reporting, proprietary data, and analysis you can take into your next meeting.
Read by leaders at Sweetgreen, David Protein, Apple, Warby Parker, Forerunner, and L Catterton. Reporting and data cited by the Wall Street Journal, Axios, and WWD.
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Choose a plan:
Buying for a team? Email me — I’ll set you up with a group rate and simplified billing.
What you get:
Members get everything I write, as soon as it’s published. (I’m Dan Frommer — I write every word, design every chart, and replies come to me.)
Deep dives on the brands and trends that matter. What’s working, what isn’t, why things are changing, and where they’re going next. Recently: The David Protein playbook, why Sweetgreen’s in a rut, and what Ozempic is doing to how people spend. Plus candid conversations with the founders and investors who matter, including Peter Rahal (David), Elly Truesdell (New Fare), Ben Goodwin (Olipop), and Alison Roman.
Data you won’t find anywhere else. From our own Consumer Trends surveys, exclusive data shared by partners, and original reporting. Use in your decks or just sound smart at dinner.
Plus Office Hours — every few months, off-the-record Zoom sessions to ask questions, get advice, or make a quick pitch. Included with membership.
Why it’s worth it:
There’s not a lot of writing like this. Most consumer coverage is a press release with a fresh headline, or a hot take with no data behind it. On the other end, you could pay a research firm five figures for a trends deck that’s dry, dated, and tells no story.
I cover consumer like the business it is — how brands actually win, lose, and make money, and what it means for the companies and categories you work in. I do the reporting and run the surveys, then do the harder part: Analysis with a point of view. (Also, I’d argue, a lot more interesting than a consulting report.) You leave every article sharper than you were, with something you can actually use.
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Questions:
Can I forward newsletters or share my membership?
Occasional forwarding is ok — and please feel free to excerpt with a link back — but memberships are intended for one person. If you auto-forward to your whole company, that’s against my terms. Buying for a team? Email me and we’ll design a custom plan.
Can I expense it?
Most members do — you’ll receive a receipt for each payment.
Refunds?
Memberships renew automatically, and annual members receive a reminder first. You may turn auto-renew off anytime to avoid future charges — access Member Settings to make changes. No refunds.
What are Office Hours?
Every few months I open a handful of off-the-record Zoom slots for members — 20 minutes, the time is yours: advice, feedback, a quick pitch. For regular, private sessions, I offer a separate Advisory service.
Is there a lifetime option?
Yes — one payment, no renewals, and you’re set for good. Become a lifetime member for $2,000 →
Can I give The New Consumer as a gift?
You can. Give a year of The New Consumer → and they’ll get an email to set up their account.
How’s my payment handled?
Securely, through Memberful and Stripe — the same infrastructure used by publications like Kottke, Vox, and The Air Current.