Executive Briefing

The consumer habits revealed in Uber and Lyft’s IPO filings

Most people still don’t use Uber or Lyft. Will they ever?

Over the past several weeks, both Uber and Lyft, the two largest US-based ridesharing companies, have filed for initial public offerings, revealing new information about their businesses and customers in the process. (Lyft stock started trading three weeks ago and is down about 25%.)

I spent the past day and a half reading both the Lyft and Uber prospecti, looking for consumer habits and trends. Here’s what I found.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is a newsletter and website supported entirely by your membership. Thanks in advance.