The consumer habits revealed in Uber and Lyft’s IPO filings
Most people still don’t use Uber or Lyft. Will they ever?
Over the past several weeks, both Uber and Lyft, the two largest US-based ridesharing companies, have filed for initial public offerings, revealing new information about their businesses and customers in the process. (Lyft stock started trading three weeks ago and is down about 25%.)
I spent the past day and a half reading both the Lyft and Uber prospecti, looking for consumer habits and trends. Here’s what I found.
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