Executive Briefing
Introducing our quarterly update on blockchain and crypto
Should you even care? What’s interesting? A practical guide.

One of the most interesting things about covering the tech industry has been following technologies for a long time as they rewrite the world, little by little. I was fortunate to come of age with the web in the ‘90s and have spent most of the past 15 years closely following the mobile internet from Nokia candybars through the Uber IPO.
That is what excites me about big ideas like the blockchain and cryptocurrencies: There will be a point in the not-near but not-so-distant future where we’ll be able to say either, “Whoa, that really changed everything.” Or not! And that there is a real likelihood “Or not!” will be correct.
The New Consumer is not a publication focused on blockchain or cryptocurrencies; at least not this decade. But my plan is to keep an eye on the field, and update you roughly quarterly on my view of the big picture, plus some interesting projects on my radar.
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Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive Executive Briefing. Thanks in advance.