Executive Briefing

How Amazon blew it with the Kindle

The Kindle ‘won’ but has no soul — and Amazon seems to have stopped trying.

Amazon original 2007 Kindle

When Amazon announced its latest top-of-line Kindle last week, and the headline feature was that the $250 Kindle Oasis display was now capable of a warm glow for evening readers, I rolled my eyes hard enough that a tweet popped out.

“Amazon’s approach to the Kindle product remains befuddling. Talk about entering a market, quickly achieving dominance, and then coasting with feet up for more than a decade — random, bizarre updates and bracingly mediocre software.”

It was my most active tweet in a while, with hundreds of likes, many nods of agreement, and a reply from Patrick Collison, the CEO of Stripe: “It’s so sad. ☹️”

So this calls for a bit more attention. Why so sad? Why even care?

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.

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