Executive Briefing

The Apple Card is going to be big. Here’s what that could mean.

New implications for consumers, merchants, and the banking industry.

Apple Card Jennifer Bailey
Courtesy Apple

Signing up for an Apple Card was so quick and low-friction that I applied during dinner at a restaurant — and no one at the table knew what I was doing until I was finished.

Within seconds, I could show them the already active, ready-to-use virtual Apple Card in my iPhone’s Wallet app.

Sorry! I’m usually better dinner company than that. And it’s just one part of the overall equation.

But as Apple opens up its new credit card to US iPhone users, the ease of applying for one — I didn’t even have to type in my full social security number — is a good example of how Apple is thinking through and redesigning the experience of having and using a credit card.

It’s early, but over time, I think the Apple Card is going to be a hit, with implications for consumers, merchants, and the banking industry.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.

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