Executive Briefing

Why AirPods matter

It’s a cultural phenomenon that says a lot about Apple’s future.

The blue album.

Take a look around any public space in one of the world’s major cities this summer and you’ll probably see two things: Someone wearing a Levi’s logo t-shirt and someone wearing Apple’s AirPods wireless earbuds. Maybe it’s the same person wearing both! Maybe you’re wearing them right now.

AirPods, launched in late 2016, have become a major hit for Apple — and along with Apple Watch, form a wearable technology business that has become one of the company’s strongest growth drivers. Last quarter, Apple’s “wearables, home, and accessories” category generated $5.5 billion in revenue, up 48% year over year, the company reported this week.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.

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