Why AirPods matter
It’s a cultural phenomenon that says a lot about Apple’s future.
Take a look around any public space in one of the world’s major cities this summer and you’ll probably see two things: Someone wearing a Levi’s logo t-shirt and someone wearing Apple’s AirPods wireless earbuds. Maybe it’s the same person wearing both! Maybe you’re wearing them right now.
AirPods, launched in late 2016, have become a major hit for Apple — and along with Apple Watch, form a wearable technology business that has become one of the company’s strongest growth drivers. Last quarter, Apple’s “wearables, home, and accessories” category generated $5.5 billion in revenue, up 48% year over year, the company reported this week.
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
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