Consumer Trends
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Consumer Trends
Meet the Optimizers
In our
Consumer Trends
research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it.
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From the Editor
Introducing the
Consumer Trends
2026 Mid-Year Report
Peptides, protein, and meet the Optimizers!
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Focus on AI
Early AI shopping data shows a shorter funnel with higher conversion
Great news for brands today. But new economics are coming.
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Executive Briefing
The future of shopping is coming into view
With Walmart and Shopify onboard, can OpenAI train humans to shop with ChatGPT?
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From the Editor
Introducing the
Consumer Trends
2025 Mid-Year Report
AI is polarizing. Pets are family. Podcasts move culture.
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Executive Briefing
Daydream, AI, and the future of shopping
Also: AG1 at Costco, Parachute pulls back from retail, and why Netflix can’t really compete with YouTube.
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Executive Briefing
The new face of consumer AI
Fidji Simo, OpenAI’s new ‘CEO of Applications’, has a big opportunity with real problems to solve. Also: What Sweetgreen and DoorDash are saying about the post-tariff consumer.
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Focus on AI: In Partnership With Work & Co
The grocery store of the future is using AI to feed Americans healthier food
Hungryroot has built a $300+ million online grocery business by shopping for its customers.
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Focus on AI: In Partnership With Work & Co
How AI will open new possibilities for commerce — and how you can get started
Launching a new series on AI-enabled commerce, starting with an interview: Derek Fridman, design partner at Work & Co.
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