Consumer Trends
About
Join
Log In
Archives
Alcohol
Consumer Trends
Meet the Optimizers
In our
Consumer Trends
research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it.
Read more →
From the Editor
Introducing the
Consumer Trends
2026 Alcohol Special
Is alcohol really the new tobacco?
Read more →
