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Archives Alternative Meat

Nike Run Club

Executive Briefing

Is Nike actually good at digital? Or is it just lucky to be Nike?

Nike Run Club is a half-hearted disappointment that should be so much more. Also: Updates on Shopify, Airbnb, Beyond Meat, and Delta. Read more →

Upside Foods

Executive Briefing

Lab-grown meat is a consumer-branding case study in the making

How Upside Foods and Good Meat are trying to build buzz — and trust — around ‘cell-cultivated’ meat. Read more →

Beyond Meat Burger

Executive Briefing

Beyond Meat is literally fake meat. Why is it worth $9 billion?

Also: Airbnb’s brilliant ‘Adventures’ play. Read more →

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