Archives Barry McCarthy

Apple

Executive Briefing

Is Apple still the world’s hottest brand?

Apple was THE brand of the 2000s and 2010s. What will be the brand of the 2020s? Also: Starbucks tanks. Read more →

Parade

Executive Briefing

Parade’s sale, Peloton’s bummer summer, Nike Studios pricing, Ikea’s SF launch, and my Barbie note

Plus: Office Hours for members, this Tuesday. Grab one! Read more →

Executive Briefing

Peloton for everyone?

Questions from a big relaunch. Also: Lessons from Duolingo’s TikTok success, and more. Read more →