Archives ChatGPT

The Optimizer's Starter Pack

Consumer Trends

Meet the Optimizers

In our Consumer Trends research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it. Read more →

Claude Caviar

Focus on AI

Claude is getting consumers to spend real money on AI

ChatGPT and Claude look like the same product. They’re becoming very different businesses. Read more →

Chat Mart

Executive Briefing

The future of shopping is coming into view

With Walmart and Shopify onboard, can OpenAI train humans to shop with ChatGPT? Read more →

AI in the park

Executive Briefing

How consumers are using — and thinking about — AI right now

Gen. Z uses AI more than any other generation. They’re also seriously skeptical. Read more →

Instacart CEO Fidji Simo

Executive Briefing

The new face of consumer AI

Fidji Simo, OpenAI’s new ‘CEO of Applications’, has a big opportunity with real problems to solve. Also: What Sweetgreen and DoorDash are saying about the post-tariff consumer. Read more →