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China
Consumer Trends
More Gen. Z and Millennials say they feel most like themselves ‘online’ than ‘offline’
Also: Even TikTok addicts don’t really trust China. The celebrity-backed booze bubble is deflating. And more
Consumer Trends
Highlights
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From the Editor
Introducing
Consumer Trends:
2024
TikTok Shop, Ozempic, Gen. Z shopping, and everything else that matters in 2024.
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From the Editor
Introducing
Consumer Trends:
AI, Ozempic, and the Economy
Is there anything hotter this summer?
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In Conversation
How the internet changed culture — and what it means
“We’re in a period of bizarre monoculture, even though we were promised some sort of amazing long tail of diversity,” says W. David Marx, author of the new book Status and Culture.
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Executive Briefing
Podcast listening is down as people work from home
Is that bad? Also: Nike’s Covid-19 strategy, and launching office hours for members.
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