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Consumer Trends 2025
From the Editor
Introducing the
Consumer Trends
2025 Mid-Year Report
AI is polarizing. Pets are family. Podcasts move culture.
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Consumer Trends
Introducing the
Consumer Trends
Food Feelings Matrix
We asked thousands of Americans to rate 96 food and drinks, from almond butter to whiskey. Here are the healthiest and funnest.
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Strategic Review
A decade with the Apple Watch
Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.
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From the Editor
Introducing the
Consumer Trends
Beauty Special 2025
What are today’s beauty shoppers looking for? What do they want from brands? And is the Gen. Z beauty consumer loyal?
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Consumer Trends
How Americans really think about seed oils, Poppi & Olipop, and MAHA
In-depth research from our latest
Consumer Trends
report.
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From the Editor
Introducing the
Consumer Trends
Food & Wellness Special 2025
What do Americans say they want to eat? What are they actually eating? And what do they really think about seed oils?
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Consumer Trends
The best of
Consumer Trends
2025
Key threads and the best charts from my new report with Coefficient Capital.
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From the Editor
Introducing
Consumer Trends
2025
TikTok Shop is huge. Is drinking actually on its way out? And are Gen. Z beauty customers loyal?
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