Consumer Trends
About
Join
Log In
Archives
Consumer Trends 2026
Consumer Trends
The 25 brands consumers most identify with — and the 25 they aspire to
Nike is who they are. Gucci is who they want to be.
Read more →
Consumer Trends
Meet the Optimizers
In our
Consumer Trends
research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it.
Read more →
From the Editor
Introducing the
Consumer Trends
2026 Mid-Year Report
Peptides, protein, and meet the Optimizers!
Read more →
From the Editor
Introducing the
Consumer Trends
2026 Alcohol Special
Is alcohol really the new tobacco?
Read more →
Consumer Trends
Where do people actually want more protein?
We asked 3,000 consumers how they feel about adding protein to 18 products, from snack bars to beer. Here’s where the opportunity is — and where it isn’t.
Read more →
From the Editor
Introducing the
Consumer Trends
2026 Food & Beverage Special
Are we at peak protein?
Read more →
Executive Briefing
David Protein has our attention. Here’s the bigger plan.
Peter Rahal on building a house of brands, the new David Bronze, and winning in the bar category. Plus: What Americans actually mean when they say they want to eat ‘clean’.
Read more →
From the Editor
Introducing
Consumer Trends
2026
Despite last year’s chaos, the American consumer never stopped spending, and many say they’re trading up.
Read more →
