Consumer Trends
About
Join
Log In
Archives
Consumer Trends
Consumer Trends
Meet the Optimizers
In our
Consumer Trends
research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it.
Read more →
Macro Economics
Why protein coffee and ice cream might actually work
Two new launches by Oats Overnight and David Protein enter two polarizing categories — but where the interest skews young.
Read more →
Follow the Money
Why everyone’s launching a beverage brand
It’s easy to enter, hard to win, and the prize is huge. Sounds like Powerball, but it’s the $250+ billion US beverage market.
Read more →
Consumer Trends
Where do people actually want more protein?
We asked 3,000 consumers how they feel about adding protein to 18 products, from snack bars to beer. Here’s where the opportunity is — and where it isn’t.
Read more →
Executive Briefing
How consumers are using — and thinking about — AI right now
Gen. Z uses AI more than any other generation. They’re also seriously skeptical.
Read more →
Strategic Review
A decade with the Apple Watch
Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.
Read more →
Consumer Trends
How Americans really think about seed oils, Poppi & Olipop, and MAHA
In-depth research from our latest
Consumer Trends
report.
Read more →
Consumer Trends
The best of
Consumer Trends
2025
Key threads and the best charts from my new report with Coefficient Capital.
Read more →
Consumer Trends
More Gen. Z and Millennials say they feel most like themselves ‘online’ than ‘offline’
Also: Even TikTok addicts don’t really trust China. The celebrity-backed booze bubble is deflating. And more
Consumer Trends
Highlights
.
Read more →
Consumer Trends
YouTube is underrated — a huge part of the future of television
Massive, organic, and differentiated, YouTube is only getting better, with a special connection to Gen. Z.
Read more →
Consumer Trends
Introducing
Consumer Trends
Highlights
A new monthly
Consumer Trends
update.
Read more →
