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Consumer Trends
Consumer Trends
Where do people actually want more protein?
We asked 3,000 consumers how they feel about adding protein to 18 products, from snack bars to beer. Here’s where the opportunity is — and where it isn’t.
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Executive Briefing
How consumers are using — and thinking about — AI right now
Gen. Z uses AI more than any other generation. They’re also seriously skeptical.
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Strategic Review
A decade with the Apple Watch
Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.
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Consumer Trends
How Americans really think about seed oils, Poppi & Olipop, and MAHA
In-depth research from our latest
Consumer Trends
report.
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Consumer Trends
The best of
Consumer Trends
2025
Key threads and the best charts from my new report with Coefficient Capital.
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Consumer Trends
More Gen. Z and Millennials say they feel most like themselves ‘online’ than ‘offline’
Also: Even TikTok addicts don’t really trust China. The celebrity-backed booze bubble is deflating. And more
Consumer Trends
Highlights
.
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Consumer Trends
YouTube is underrated — a huge part of the future of television
Massive, organic, and differentiated, YouTube is only getting better, with a special connection to Gen. Z.
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Consumer Trends
Introducing
Consumer Trends
Highlights
A new monthly
Consumer Trends
update.
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