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Archives Fidji Simo

Instacart CEO Fidji Simo

Executive Briefing

The new face of consumer AI

Fidji Simo, OpenAI’s new ‘CEO of Applications’, has a big opportunity with real problems to solve. Also: What Sweetgreen and DoorDash are saying about the post-tariff consumer. Read more →

Consumer Trends Highlights

Consumer Trends

Shopping never ends

Consumer spending is looking good heading into the holiday rush, and online grocery is growing again. The latest Consumer Trends Highlights. Read more →

Hims GLP-1s

Executive Briefing

The Ozempic dupes are crushing it for Hims & Hers

Also: Another non-alc bottle shop is closing. And can Brian Niccol save Starbucks? Read more →

Humane AI pin

Executive Briefing

The AI pin is probably doomed

But Humane’s new thing is a sign of things to come. Also: Instacart’s first earnings, when DTC marketplaces make sense, and the Amazon Fashion flop. Read more →

Instacart CEO Fidji Simo

Prospectus Prospectus

Instacart got huge. It’s going public. Now how will it grow?

Analyzing the online grocery service’s S-1 filing. Read more →

Sweetgreen’s Infinite Kitchen

Executive Briefing

Consumer behavior is ‘difficult to predict at best right now’

Notes from Target and Walmart earnings. Also: Robot salads, Drizly data, and Instacart’s early vision for AI-native grocery shopping. Read more →

Executive Briefing

What will Instacart become?

The online grocery service has a new CEO, with a massive opportunity — and big questions — ahead. Read more →

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