Archives Functional Beverages

Consumer Trends

How Americans really think about seed oils, Poppi & Olipop, and MAHA

In-depth research from our latest Consumer Trends report. Read more →

Magna hydration packets and founder Michael Preysman

Executive Briefing

Everlane’s founder is back with Magna, a new hydration brand

Michael Preysman is going after the electrolyte drinks market with a post-Nike ideology. Read more →

Olipop CEO Ben Goodwin

In Conversation

Lessons from scaling Olipop

Ben Goodwin, Olipop’s co-founder and CEO, on what he’s learned building a breakout beverage brand. Read more →