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Executive Briefing

How to save Starbucks

Also: A billion-plus reasons to like Pepsi’s Siete deal. And the truth about David bars. Read more →

Apple

Executive Briefing

Is Apple still the world’s hottest brand?

Apple was THE brand of the 2000s and 2010s. What will be the brand of the 2020s? Also: Starbucks tanks. Read more →