Consumer Trends
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Consumer Trends
Meet the Optimizers
In our
Consumer Trends
research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it.
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Executive Briefing
David Protein has our attention. Here’s the bigger plan.
Peter Rahal on building a house of brands, the new David Bronze, and winning in the bar category. Plus: What Americans actually mean when they say they want to eat ‘clean’.
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Executive Briefing
NFTs, digital art, and the value shift between IRL and virtual life
Trevor McFedries explains crypto’s pop-culture moment, why Gen Z is different, and how he’s building a ‘modern Marvel’ with Brud and Lil Miquela.
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Executive Briefing
Notes from the Milan furniture fair, Google at Salone, Sweetgreen’s influencer club
A feast for the senses.
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