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Archives Jonathan Neman

Follow the Money

Why everyone’s launching a beverage brand

It’s easy to enter, hard to win, and the prize is huge. Sounds like Powerball, but it’s the $250+ billion US beverage market. Read more →

Sweetgreen wraps

Executive Briefing

Has Sweetgreen hit bottom?

Wraps to the rescue, after years of drifting? Read more →

Sweetgreen 2025 summer seasonal menu

Executive Briefing

People want new stuff all the time

But it has to be good. Also: Why Sweetgreen’s fries are canceled. And notes from Q2 earnings. Read more →

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