Consumer Trends
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Longevity
Consumer Trends
Meet the Optimizers
In our
Consumer Trends
research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it.
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From the Editor
Introducing the
Consumer Trends
2026 Food & Beverage Special
Are we at peak protein?
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From the Editor
Introducing
Consumer Trends
2026
Despite last year’s chaos, the American consumer never stopped spending, and many say they’re trading up.
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From the Editor
Introducing the
Consumer Trends
2025 Mid-Year Report
AI is polarizing. Pets are family. Podcasts move culture.
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From the Editor
Introducing
Consumer Trends
2025
TikTok Shop is huge. Is drinking actually on its way out? And are Gen. Z beauty customers loyal?
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From the Editor
Introducing the
Consumer Trends
2024 Mid-Year Report
What’s driving growth in the beauty industry? And what’s the deal with Zyn?
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From the Editor
Introducing the
Consumer Trends
Food & Wellness Special Report 2024
What do Americans say they want to eat? What are they actually eating? A 56-slide special report, just in time for Expo West.
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