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Kroger Albertson's brands

Executive Briefing

Supermarket smash!

Thinking through Kroger’s $25 billion deal for Albertsons. Also: A subscription pilot for unlimited (great!) coffee in LA. And a simpler plan for Instagram commerce. Read more →

Outlines Shower Liner

Executive Briefing

Stuff as a Service

Would you subscribe to recyclable shower curtains? Or an iPad? Also: Foxtrot’s new loyalty program. Read more →

Executive Briefing

Sweetgreen’s new ‘Sweetpass’ is a hint of things to come

Think of this as an example mini-game in the personalized future of marketing. Read more →

Sweetgreen

Executive Briefing

Why Sweetgreen just shredded its loyalty program

Also: How Nike wants to own the customer relationship — everywhere. And Squarespace’s pre-IPO bet on Tock. Read more →

Panera coffee cups

Executive Briefing

Panera’s $9 coffee subscription and the art of forming a habit

And: How Starbucks’ personalized email marketing is the best in the business. Read more →

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