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Loyalty
Executive Briefing
Supermarket smash!
Thinking through Kroger’s $25 billion deal for Albertsons. Also: A subscription pilot for unlimited (great!) coffee in LA. And a simpler plan for Instagram commerce.
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Executive Briefing
Stuff as a Service
Would you subscribe to recyclable shower curtains? Or an iPad? Also: Foxtrot’s new loyalty program.
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Executive Briefing
Sweetgreen’s new ‘Sweetpass’ is a hint of things to come
Think of this as an example mini-game in the personalized future of marketing.
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Executive Briefing
Why Sweetgreen just shredded its loyalty program
Also: How Nike wants to own the customer relationship — everywhere. And Squarespace’s pre-IPO bet on Tock.
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Executive Briefing
Panera’s $9 coffee subscription and the art of forming a habit
And: How Starbucks’ personalized email marketing is the best in the business.
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