Archives Michael Sharon

Taika Mateverse can

Executive Briefing

Drink this NFT!

Using web3 to test the new Taika x FWB sparkling tea — and have a say in its future. Also: Cava’s Emma Chamberlain boost and Chipotle’s new venture fund. Read more →

Recess

Executive Briefing

The art of selling a feeling

Recess, Taika, and other “functional” beverages claim to make you feel something. How to build a brand around that? Read more →