Archives Nicolas Jammet

The Optimizer's Starter Pack

Consumer Trends

Meet the Optimizers

In our Consumer Trends research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it. Read more →

Sweetgreen cofounder Nicolas Jammet with the new steak

In Conversation

Why Sweetgreen added steak

Co-founder Nicolas Jammet on the new dinner strategy, robot kitchens, and expanding beyond the lunch crowd. Read more →

Field Trip

Executive Briefing

The desk lunch is on hold

How Sweetgreen, Chipotle, and fast-casual restaurants are changing their strategies for the times. Read more →