Archives Peter Rahal

Protein ice cream and coffee

Macro Economics

Why protein coffee and ice cream might actually work

Two new launches by Oats Overnight and David Protein enter two polarizing categories — but where the interest skews young. Read more →

Julia Fox for David Protein

Executive Briefing

David Protein has our attention. Here’s the bigger plan.

Peter Rahal on building a house of brands, the new David Bronze, and winning in the bar category. Plus: What Americans actually mean when they say they want to eat ‘clean’. Read more →

Google Maps

Executive Briefing

How to save Starbucks

Also: A billion-plus reasons to like Pepsi’s Siete deal. And the truth about David bars. Read more →