Consumer Trends
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Protein
From the Editor
Introducing the
Consumer Trends
2026 Mid-Year Report
Peptides, protein, and meet the Optimizers!
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Macro Economics
Why protein coffee and ice cream might actually work
Two new launches by Oats Overnight and David Protein enter two polarizing categories — but where the interest skews young.
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Consumer Trends
Where do people actually want more protein?
We asked 3,000 consumers how they feel about adding protein to 18 products, from snack bars to beer. Here’s where the opportunity is — and where it isn’t.
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Executive Briefing
David Protein has our attention. Here’s the bigger plan.
Peter Rahal on building a house of brands, the new David Bronze, and winning in the bar category. Plus: What Americans actually mean when they say they want to eat ‘clean’.
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