The New Consumer
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Archives The End of Ownership

Outlines Shower Liner

Executive Briefing

Stuff as a Service

Would you subscribe to recyclable shower curtains? Or an iPad? Also: Foxtrot’s new loyalty program. Read more →

Rent The Runway CEO Jennifer Hyman

Executive Briefing

Rent The Runway and the ‘end of ownership’ question

The fashion rental service is trying to go public with major losses. Risqué, or just risky? Read more →

On Cyclon shoe

Executive Briefing

Would you subscribe to these shoes?

The “end of ownership” is coming for your running gear. Read more →

Illustration

Executive Briefing

Sonos, the future of ownership, and reasonable expectations

Should smart devices ship with a use-by date? Read more →

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