Consumer Trends: 2022 Mid-Year Update

Dan Frommer

Hi, it’s Dan Frommer. The Covid-19 pandemic is not over. But “economic COVID” is finished, mostly.

I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital.

  • An 81-slide presentation looking toward what’s next. Record inflation is here, and the US consumer is feeling it.
  • Topics include: How consumers are thinking about their financial well-being, how digital-native Gen. Z and Millennial consumers experience the world differently, and our changing attitudes around work. Also: Online grocery, home fitness, and sustainability.
  • Custom data on consumer spending provided by Earnest Research.
  • Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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