Consumer Trends: Food & Wellness Special 2025

Dan Frommer

Hi, it’s Dan Frommer. What do Americans say they want to eat? What are they actually eating?

I’m excited to share a new Consumer Trends Special(!) report, my latest collaboration with Coefficient Capital.

  • A 63-slide presentation in sync with Expo West.
  • Topics include: Our latest research on food, beverage, and wellness trends, including exclusive data from Instacart.
  • The “MAHA” movement: How do Americans think about RFK Jr. and the bigger “Make America Healthy Again” idea?
  • What do consumers really think about seed oils? And mushroom coffee?
  • Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter and podcast, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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