Has LaCroix already peaked?
The fad was always easy to spot. But was that really it?
LaCroix’s rise over the past five years has been incredible — a real cultural sensation that helped drive the growth of sparkling water as a major beverage category.
But shares in its parent company, National Beverage Corp., have fallen 45% since early February — back to late-2016 prices — mostly because it’s looking like LaCroix’s growth run is coming to an end.
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