Has LaCroix already peaked?

The fad was always easy to spot. But was that really it?

LaCroix’s rise over the past five years has been incredible — a real cultural sensation that helped drive the growth of sparkling water as a major beverage category.

But shares in its parent company, National Beverage Corp., have fallen 45% since early February — back to late-2016 prices — mostly because it’s looking like LaCroix’s growth run is coming to an end.

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• Beverage
• Brands
• Craig Mod
• LaCroix
• National Beverage Corp