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Beverage
Executive Briefing
Drink this NFT!
Using web3 to test the new Taika x FWB sparkling tea — and have a say in its future. Also: Cava’s Emma Chamberlain boost and Chipotle’s new venture fund.
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Executive Briefing
Is hard seltzer really already over?
Growth
has
slowed dramatically. But like a fine hard seltzer iced tea lemonade punch, the reality is more complex.
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Executive Briefing
The new celebrity-brand partnership: Why, how, and how much
Unpacking the structure and economics of modern talent deals, with Endeavor’s Ben Enowitz and Carolyn Moneta.
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Executive Briefing
Architect Barbara Bestor on how home designs are changing in the era of coronavirus
And: An ode to the Erewhon beverage case.
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Executive Briefing
Ghia and the new sobriety
Another modern take on the nostalgic apéritif brand — this time, without alcohol.
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Executive Briefing
The art of selling a feeling
Recess, Taika, and other “functional” beverages claim to make you
feel
something. How to build a brand around that?
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Executive Briefing
Will direct-to-consumer transform the beverage industry?
The company behind Dirty Lemon wants to change how you shop for drinks.
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Executive Briefing
Haus and the quest for a better way to drink
The apéritif startup made a big splash this summer. How is it doing?
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Executive Briefing
Haus and the art of creating a modern liquor brand
“We wanted it not to be an internet brand. We wanted it to feel almost physical and tactile.”
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Executive Briefing
Has LaCroix already peaked?
The fad was always easy to spot. But was that really it?
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Brands
Liquid Death’s founder explains his hardcore canned water startup
“We’re weird, and it’s a weird brand.”
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Executive Briefing
Google’s Assistant advantage, Fixing the Apple Store
Plus: Liquid Death canned water, parody or perfection?
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