Executive Briefing

How big can Stitch Fix get?

How powerful is the power of personalization?

Stitch Fix
Courtesy Stitch Fix

Stitch Fix shares closed up 15% yesterday after the e-commerce and personal styling company said it was growing faster than expected and that growth would accelerate this quarter.

The company now has 3.1 million active clients that, on average, have generated $467 in revenue over the past year. (Its client base grew 17% year over year, average revenue per client increased 8%, and total net revenue was up almost 30%, passing $400 million with a $7 million profit. To sum up, it has more clients and they’re spending more money.)

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive Executive Briefing. Thanks in advance.

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