Executive Briefing
How big can Stitch Fix get?
How powerful is the power of personalization?

Stitch Fix shares closed up 15% yesterday after the e-commerce and personal styling company said it was growing faster than expected and that growth would accelerate this quarter.
The company now has 3.1 million active clients that, on average, have generated $467 in revenue over the past year. (Its client base grew 17% year over year, average revenue per client increased 8%, and total net revenue was up almost 30%, passing $400 million with a $7 million profit. To sum up, it has more clients and they’re spending more money.)
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Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
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