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From the Editor
Introducing the
Consumer Trends
2022 Mid-Year Update
The Covid-19 pandemic is not over. But “economic Covid” is, mostly.
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Executive Briefing
Acid League is swinging for the fences
From sauces and dressings to non-alc wine, the craft vinegar startup is trying to take over the grocery store, several aisles at a time.
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Executive Briefing
Just how evil is Buy Now, Pay Later?
Also: More details about Apple Pay Later.
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Executive Briefing
Growing in a downturn
Also: Oura’s new Gucci ring. And: Wednesday is the new Monday (and the new Thursday).
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Executive Briefing
Riding out the e-commerce dip
Are we in the early stages of an e-commerce recession? Or just a few short-term bumps?
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Executive Briefing
A24, the cool film studio, wants to sell you a membership
Highbrow brilliant? Also: Chipotle says it’s ‘finally getting back to pre-pandemic operations’.
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Executive Briefing
The Scott Sternberg guide to building emotional brands
How to get people to care about what you’re doing, from the founder of Band of Outsiders and Entireworld.
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Executive Briefing
When good design is how it feels
Tokyo’s Postalco made your favorite notepad. Now it wants to make your favorite shirt.
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Executive Briefing
It’s time to stop these stupid e-commerce tricks
Growth-hack-y tactics are eating away at your brand. And if you’re playing the long game, that’s a real problem.
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Executive Briefing
Glossier was building its own social network for years. Great idea or terrible idea?
Companies that sell physical products should think about making digital products. But it’s a different game.
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Executive Briefing
The Shopify-Facebook collision course
Also: NYC retail is back! Target’s genius branding move. And Cometeer’s new in-store pilot.
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Executive Briefing
How to make your brand feel alive when you only have one product
Lessons in world-building from the founders of Vintner’s Daughter and Athletic Greens.
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Executive Briefing
Netflix and the streaming wars, checkpoint 03
Netflix isn’t just going to run away with it.
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Executive Briefing
How Food52 became the most interesting acquirer of consumer brands
And: The thinking behind Harry’s first brand acquisition.
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Executive Briefing
Sweetgreen’s new ‘Sweetpass’ is a hint of things to come
Think of this as an example mini-game in the personalized future of marketing.
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Executive Briefing
The things that inspired me in 2021
A year-end gift guide for the mind.
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From the Editor
Introducing the
Consumer Trends
2022 report
2020 shocked the system. In 2021, we acclimated. Now what?
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Executive Briefing
Can a ‘save now, buy later’ service possibly work?
Also: What’s up with Peloton?
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Executive Briefing
Bon Appétit’s new e-commerce Market and the future of media
The food magazine could easily work as a store. But can owner Condé Nast pull it off?
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Executive Briefing
Rent The Runway and the ‘end of ownership’ question
The fashion rental service is trying to go public with major losses. Risqué, or just risky?
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