Gin Lane’s big pivot: Can a great brand maker run its own great brands?
Plus: An update on the Harry’s deal, and Apple Card’s soft launch.
Gin Lane, the branding and design agency behind some of this era’s most visually pleasing consumer brands — Harry’s, Recess, etc. — announced yesterday that it’s getting out of client services and focusing on building its own consumer product brands, under the name Pattern Brands. The big idea is “to help our generation find more enjoyment in daily life.”
This comes as a bit of a surprise, because Gin Lane is still regarded as one of the best agencies that does what it does.
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.