Executive Briefing

Gin Lane’s big pivot: Can a great brand maker run its own great brands?

Plus: An update on the Harry’s deal, and Apple Card’s soft launch.

Pattern Brands
Courtesy Pattern

Gin Lane, the branding and design agency behind some of this era’s most visually pleasing consumer brands — Harry’s, Recess, etc. — announced yesterday that it’s getting out of client services and focusing on building its own consumer product brands, under the name Pattern Brands. The big idea is “to help our generation find more enjoyment in daily life.”

This comes as a bit of a surprise, because Gin Lane is still regarded as one of the best agencies that does what it does.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

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