Archives Pattern Brands

Pattern Brands founders

Executive Briefing

When Gin Lane became Pattern Brands, things got harder

After launching two brands in two years, Pattern is now focusing on acquisitions. Read more →

Open Spaces nesting trays

Executive Briefing

Pattern’s new brand, Apple’s brightest spot

With Open Spaces, the former Gin Lane team continues its unbundling (or rebundling?) of IKEA. Read more →

Everlane email campaign

Executive Briefing

The case for messy marketing

And: Spotify might buy The Ringer. Smart. Read more →

Emmett Shine and Nick Ling of Pattern Brands

Executive Briefing

Equal Parts, the first brand from the former Gin Lane team, is here

A cut above? Read more →

Pattern Brands

Executive Briefing

Gin Lane’s big pivot: Can a great brand maker run its own great brands?

Plus: An update on the Harry’s deal, and Apple Card’s soft launch. Read more →