Executive Briefing

A day with AirPods Pro

Apple’s still got it.

AirPods Pro
Courtesy Apple

I picked up a pair of the new AirPods Pro earbuds Wednesday morning — featuring soft, in-ear tips, active noise cancelation, and shorter microphone stems — and have been wearing and testing them much of the day.

In short: They sound great, look good, and even at $250, should be a huge hit for Apple, furthering its lead in wearable computers. Competition is theoretically increasing, but Apple has delivered.

The big difference is that the Pro’s new silicone eartips effectively act as earplugs, blocking outside noise. When you add active noise cancellation to the equation, it’s a profound change.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.

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