Executive Briefing
A day with AirPods Pro
Apple’s still got it.
By Dan Frommer on Thursday, October 31, 2019 at 12:20 am
I picked up a pair of the new AirPods Pro earbuds Wednesday morning — featuring soft, in-ear tips, active noise cancelation, and shorter microphone stems — and have been wearing and testing them much of the day.
In short: They sound great, look good, and even at $250, should be a huge hit for Apple, furthering its lead in wearable computers. Competition is theoretically increasing, but Apple has delivered.
The big difference is that the Pro’s new silicone eartips effectively act as earplugs, blocking outside noise. When you add active noise cancellation to the equation, it’s a profound change.
The rest of this post is for paid members of The New Consumer.
Join for or .
Already a member? Sign in here.
Hi, I’m Dan Frommer and this is The New Consumer, where consumer operators, founders, and investors get the real read on what’s happening — original reporting, proprietary data, and sharp analysis you can take into your next meeting.
You’ll get my newsletter, read by leaders at Sweetgreen, David Protein, Forerunner, and L Catterton. Plus Consumer Trends, our research series cited by the Wall Street Journal, Axios, and WWD.
Not ready to join? Start with a free account.