Executive Briefing

How consumer investors are thinking right now

Covid-19 is changing the calculus for deals. But everyone knows important businesses can be created right now.

One request I’ve received from a few founders is a quick temperature check on the investor state of thinking, considering the pandemic and economic collapse that’s nowhere near a resolution.

So for this edition, I spoke and corresponded with a dozen or so over the past few days, focusing on early stage consumer-leaning venture investors in the US and Europe. I’ve tried to put together some sort of consensus below.

The situation — and the medium-term outlook — is still evolving rapidly, so I see this mostly as real-time reportage that might age weirdly. A month ago, we were still eating in restaurants. Now it seems obvious that pre-Covid-19 “normal” isn’t just something we’ll fully revert to one day. Everything is subject to change, perhaps within weeks. I’ll continue to follow up as things become more clear.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.

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