How consumer investors are thinking right now
Covid-19 is changing the calculus for deals. But everyone knows important businesses can be created right now.
One request I’ve received from a few founders is a quick temperature check on the investor state of thinking, considering the pandemic and economic collapse that’s nowhere near a resolution.
So for this edition, I spoke and corresponded with a dozen or so over the past few days, focusing on early stage consumer-leaning venture investors in the US and Europe. I’ve tried to put together some sort of consensus below.
The situation — and the medium-term outlook — is still evolving rapidly, so I see this mostly as real-time reportage that might age weirdly. A month ago, we were still eating in restaurants. Now it seems obvious that pre-Covid-19 “normal” isn’t just something we’ll fully revert to one day. Everything is subject to change, perhaps within weeks. I’ll continue to follow up as things become more clear.
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
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