Executive Briefing
How consumer investors are thinking right now
Covid-19 is changing the calculus for deals. But everyone knows important businesses can be created right now.
One request I’ve received from a few founders is a quick temperature check on the investor state of thinking, considering the pandemic and economic collapse that’s nowhere near a resolution.
So for this edition, I spoke and corresponded with a dozen or so over the past few days, focusing on early stage consumer-leaning venture investors in the US and Europe. I’ve tried to put together some sort of consensus below.
The situation — and the medium-term outlook — is still evolving rapidly, so I see this mostly as real-time reportage that might age weirdly. A month ago, we were still eating in restaurants. Now it seems obvious that pre-Covid-19 “normal” isn’t just something we’ll fully revert to one day. Everything is subject to change, perhaps within weeks. I’ll continue to follow up as things become more clear.
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Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
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