The New Consumer members receive exclusive access to our Executive Briefing newsletter, which includes original reporting, analysis, and commentary, broadly covering the intersection of technology and consumer, written and edited by me, longtime tech journalist Dan Frommer.
Membership is available as a yearly or quarterly subscription (all prices in USD) that renews automatically. Lifetime membership, team plans for six or more people, and a subscription to free articles and updates are now available. To give The New Consumer annual membership as a gift, click here.
The New Consumer is currently a one-person operation that’s entirely funded by membership. Please consider your subscription an investment in a small but ambitious independent media startup. I appreciate your support!
The Executive Briefing
The core member benefit today is exclusive access to the Executive Briefing, via email newsletter and the web. Each briefing, sent up to twice per week, covers roughly one to three topics and is designed to be read on a smartphone.
Like everything we do, the Executive Briefing focuses on the most interesting and innovative companies, people, products, and trends, analyzing what’s working (and what isn’t!), why things are changing, how to think of the news, and where things are going next.
Recent standout issues include the business of Whole30, how Food52 became the most interesting acquirer of consumer brands, analyzing Rent The Runway’s business model, and how to make a brand feel alive when it only has one product.
Some issues feature longform interviews with interesting founders and entrepreneurs, such as:
- Omsom founders Vanessa and Kim Pham: On reinventing meal starters for a new generation.
- Friends With Benefits and Brud co-founder Trevor McFedries: On web3, NFTs, digital art, and the value shift between IRL and virtual life.
- Dishoom co-founder Shamil Thakrar: How London’s beloved restaurant group scales with quality.
- Cookbook author Alison Roman: Balancing business with brand, how she creates recipes, and what she wants to do next. (As noted in The New Yorker.)
- Magic Spoon founders Gabi Lewis and Greg Sewitz: On saving cereal in the avocado toast era.
Membership also supports the work that goes into our occasional free articles, which are accessible to everyone and reflect our interests and tone: Why natural deodorant is suddenly everywhere, how to talk to your customers about race and racism, why there have been so few billion-dollar acquisitions for direct-to-consumer brands, and how Great Jones, a cookware startup, planned to keep its momentum going after a killer launch. Plus, the Consumer Trends presentation series.
Roughly once per quarter, I host Office Hours for members. These are included in the price of membership and available on a first-come, first-served basis, as announced in the newsletter.
Office Hours are short sessions, off-the-record by default, where members can ask questions, get advice, make a quick pitch, etc. During the Covid-19 pandemic, I’ve hosted these sessions virtually on Zoom.
Who’s a Member?
Members already include some of the most successful and influential executives and entrepreneurs in the consumer, technology, and media industries, as well as top investors. My goal is to build long-term professional relationships where I can be a useful research and analysis partner.
Membership covers one individual. It’s cool to occasionally forward a newsletter, but please don’t share your account.
Please contact me directly with any questions at email@example.com. There are no refunds.
Team memberships offers simplified billing and a special rate for teams of six or more.
Annual team plans start at $1,000 — six memberships for the price of five. You can also easily add additional colleagues for $170 per year, a 15% reduction from the standard individual rate.
To convert your existing membership into a team membership, have a custom plan designed for your organization, or for other questions, email me at firstname.lastname@example.org.
If you’d like to accelerate your support of an ambitious, one-person, independent media business, lifetime membership is now available.
Whether you get outsized value from The New Consumer, sold your startup this year, or simply want to invest in my growth, I’d greatly appreciate your generosity.
Lifetime memberships cost $2,500. I’d love to keep this going for at least a decade, so my goal is to make this a great value in the context of future products and insulation from subscription price increases.
To upgrade your existing membership into a lifetime membership, or for other questions, email me at email@example.com.
In addition to the member-exclusive Executive Briefing, which is published up to twice per week, I plan to publish free articles.
Important: This is a one-person operation, and I plan to be doing this for a long time. To keep things sustainable, in addition to most US holidays, I plan to take up to four weeks of vacation per year and up to two weeks for professional development, such as research trips. I may also need to take personal or sick days from time to time.
For 2022, I took a few unexpected personal days in January and February, sick time the week of May 9, and the week of May 16 as professional development. I plan to take the week of Aug. 8 off as vacation, plus some time in the fall and around the holidays. Details forthcoming.
For 2021, I took the week of March 22 off as vacation, a personal day in early May, plus the weeks of May 10 and 17 as parental leave. I took the weeks of Aug. 16 and 23 off as vacation, plus the week of Dec. 27.
For 2020, I took the weeks of May 25 and Nov. 16 off as vacation, plus the weeks of July 13 and July 20 for professional development. I took the week of Dec. 28 off as well.
For 2019, I took the weeks of July 8 and November 25 off as vacation, plus a few days around the end of December. I also took the week of Nov. 18 off for professional development, in addition to half of the week of June 16.
Memberships to The New Consumer are managed by Memberful, which is part of Patreon. This is the same service trusted by Vox, Kottke.org, The Air Current, Craig Mod, and other excellent membership-fueled publications. Credit card payments are handled by Stripe. This website is securely hosted by WordPress and email newsletters are distributed by Mailchimp.
Please contact me directly with any questions or concerns: firstname.lastname@example.org.