The New Consumer members receive exclusive access to our twice-weekly Executive Briefing newsletter, which includes original reporting, analysis, and commentary, broadly covering the intersection of technology and consumer, written and edited by me, longtime tech journalist Dan Frommer.
Membership is available as a yearly or quarterly subscription (all prices in USD) that renews automatically. Lifetime membership, team plans for six or more people, and a subscription to free articles and updates are now available. Continue reading for more details and to sign up.
The New Consumer is currently a one-person operation that’s entirely funded by membership. Please consider your subscription an investment in a small but ambitious independent media startup. I appreciate your support!
The Executive Briefing
The core member benefit today is exclusive access to the twice-weekly Executive Briefing, via email newsletter and the web. Each briefing covers roughly one to three topics and is designed to be read on a smartphone.
Like everything we do, the Executive Briefing focuses on the most interesting and innovative companies, people, products, and trends, analyzing what’s working (and what isn’t!), why things are changing, how to think of the news, and where things are going next.
Recent standout issues include analyzing a new subscription running shoe, a 3,100-word deep dive into how fast-casual restaurants like Sweetgreen are iterating during the Covid-19 pandemic, why Apple’s new App Clips matter, how online grocery shopping will dramatically change brand and product discovery, and the new sobriety.
Some issues feature longform interviews with interesting founders and entrepreneurs, such as:
- Omsom founders Vanessa and Kim Pham: On reinventing meal starters for a new generation.
- Dishoom co-founder Shamil Thakrar: How London’s beloved restaurant group scales with quality.
- Cookbook author Alison Roman: Balancing business with brand, how she creates recipes, and what she wants to do next.
- Magic Spoon founders Gabi Lewis and Greg Sewitz: On saving cereal in the avocado toast era.
Membership also supports the work that goes into our free articles, which are accessible to everyone and reflect our interests and tone: Why natural deodorant is suddenly everywhere, how to talk to your customers about race and racism, why there have been so few billion-dollar acquisitions for direct-to-consumer brands, and how Great Jones, a cookware startup, plans to keep its momentum going after a killer launch.
Members already include some of the most successful and influential executives and entrepreneurs in the consumer, technology, and media industries, as well as top investors. My goal is to build long-term professional relationships where I can be a useful research and analysis partner.
Membership covers one individual. It’s cool to occasionally forward a newsletter, but please don’t share your account.
To give The New Consumer annual membership as a gift, click here.
Please contact me directly with any questions at firstname.lastname@example.org. There are no refunds.
Team memberships offers simplified billing and a special rate for teams of six or more.
Annual team plans start at $1,000 — six memberships for the price of five. You can also easily add additional colleagues for $170 per year, a 15% reduction from the standard individual rate.
To convert your existing membership into a team membership, or for other questions, email me at email@example.com.
If you’d like to accelerate your support of an ambitious, one-person, independent media business, lifetime membership is now available.
Whether you get outsized value from The New Consumer, sold your startup this year, or simply want to invest in my growth, I’d greatly appreciate your generosity.
Lifetime memberships cost $2,500. I’d love to keep this going for at least a decade, so my goal is to make this a great value in the context of future products and insulation from subscription price increases.
To upgrade your existing membership into a lifetime membership, or for other questions, email me at firstname.lastname@example.org.
In addition to the member-exclusive Executive Briefing, which is published twice per week, I plan to publish free articles on an up-to weekly basis.
Important: This is a one-person operation, and I plan to be doing this for a long time. To keep things sustainable, in addition to most US holidays, I plan to take up to four weeks of vacation per year and up to two weeks for professional development, such as research trips. I may also need to take personal or sick days from time to time.
For 2020, I took the weeks of May 25 and Nov. 16 off as vacation, plus the weeks of July 13 and July 20 for professional development. I plan to take the week of Dec. 28 off as well.
For 2019, I took the weeks of July 8 and November 25 off as vacation, plus a few days around the end of December. I also took the week of Nov. 18 off for professional development, in addition to half of the week of June 16.
Memberships to The New Consumer are managed by Memberful, which is part of Patreon. This is the same service trusted by Stratechery, Hot Pod, Kottke.org, The Air Current, Craig Mod, and other excellent membership-fueled publications. Credit card payments are handled by Stripe. This website is securely hosted by WordPress and email newsletters are distributed by Mailchimp.
Please contact me directly with any questions or concerns: email@example.com.