The New Consumer members receive exclusive access to our Executive Briefing newsletter and podcast, which includes original reporting, analysis, and commentary, broadly covering the intersection of technology and consumer, written and edited by me, longtime tech journalist Dan Frommer.

Join: $200 / Year Join: $20 / Month

Membership is available as an annual, monthly, or quarterly subscription (all prices in USD) that renews automatically. Lifetime membership, team plans for six or more people, and a subscription to free articles and updates are now available. To give The New Consumer annual membership as a gift, click here.

The New Consumer is currently a one-person operation that’s primarily funded by membership. Please consider your subscription an investment in a small but ambitious independent media startup. I appreciate your support!

The Executive Briefing

The core member benefit today is exclusive access to the Executive Briefing — via email newsletter, the web, and audio podcast — and in-depth feature articles and research. Each fast-paced Executive Briefing, sent Friday mornings, covers up to ten topics and is designed to be read on a smartphone.

Like everything we do, the Executive Briefing focuses on the most interesting and innovative companies, people, products, and trends, analyzing what’s working (and what isn’t!), why things are changing, how to think of the news, and where things are going next.

Standout issues include a deep dive into Foxtrot, the modern convenience store chain; the business of Whole30; how to get into retail when you’re a tiny brand; and how to make a brand feel alive when it only has one product.

Some issues feature longform interviews with interesting founders, entrepreneurs, and investors, such as:

Membership also supports the work that goes into our occasional free articles, which are accessible to everyone and reflect our interests and tone: Why natural deodorant is suddenly everywhere, how to talk to your customers about race and racism, why there have been so few billion-dollar acquisitions for direct-to-consumer brands, and how Great Jones, a cookware startup, planned to keep its momentum going after a killer launch. Plus, the Consumer Trends research series.

Join: $200 / Year Join: $20 / Month

Office Hours

Roughly once per quarter, I host Office Hours for members. These are included in the price of membership and available on a first-come, first-served basis, as announced in the newsletter.

Office Hours are short sessions, off-the-record by default, where members can ask questions, get advice, make a quick pitch, etc.

Interested in regular Office Hours sessions? Consider my new Advisory service.

Who’s a Member?

Members already include some of the most successful and influential executives and entrepreneurs in the consumer, technology, and media industries, as well as top investors. My goal is to build long-term professional relationships where I can be a useful research and analysis partner.

Membership covers one individual. It’s cool to occasionally forward a newsletter, but please don’t share your account.

Please contact me directly with any questions at There are no refunds.

Join: $200 / Year Join: $20 / Month

Team Membership

Team memberships offers simplified billing and a special rate for teams of six or more.

Annual team plans start at $1,000 — six memberships for the price of five. You can also easily add additional colleagues for $170 per year, a 15% reduction from the standard individual rate.

To convert your existing membership into a team membership, visit your Member Settings. To have a custom plan designed for your organization, or for other questions, email me at

Team plan: Join for $1,000 / Year

Lifetime Membership

If you’d like to accelerate your support of an ambitious, one-person, independent media business, lifetime membership is now available.

Whether you get outsized value from The New Consumer, sold your startup this year, or simply want to invest in my growth, I’d greatly appreciate your generosity.

Lifetime memberships cost $2,500. I’d love to keep this going for at least a decade, so my goal is to make this a great value in the context of future products and insulation from subscription price increases.

To upgrade your existing membership into a lifetime membership, or for other questions, email me at

Lifetime: Join for $2,500

Publishing Schedule

In addition to the member-exclusive Executive Briefing, which is published up to twice per week, I plan to publish free articles.

Important: This is a one-person operation, and I plan to be doing this for a long time. To keep things sustainable, in addition to most US holidays, I plan to take up to four weeks of vacation per year and up to two weeks for professional development, such as research trips. I may also need to take personal or sick days from time to time.

For 2023, I took the weeks of March 13 and 20 and August 14 off as vacation, and sick time the week of Feb. 6. I plan to take additional time off in the fall and around the holidays.

For 2022, I took a few unexpected personal days in January and February, sick time the week of May 9, and the weeks of May 16 and Dec. 12 as professional development. I took the week of Aug. 8 off as vacation, plus some time around the holidays.

For 2021, I took the week of March 22 off as vacation, a personal day in early May, plus the weeks of May 10 and 17 as parental leave. I took the weeks of Aug. 16 and 23 off as vacation, plus the week of Dec. 27.

For 2020, I took the weeks of May 25 and Nov. 16 off as vacation, plus the weeks of July 13 and July 20 for professional development. I took the week of Dec. 28 off as well.

For 2019, I took the weeks of July 8 and November 25 off as vacation, plus a few days around the end of December. I also took the week of Nov. 18 off for professional development, in addition to half of the week of June 16.


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Please contact me directly with any questions or concerns:

Join: $200 / Year Join: $20 / Month