The New Consumer members receive exclusive access to our twice-weekly Executive Briefing newsletter, which includes original reporting, analysis, and commentary, broadly covering the intersection of technology and consumer, written and edited by me, longtime tech journalist Dan Frommer.

Join for $200 per year

Membership is available as a yearly subscription that renews automatically.

The New Consumer is currently a one-person operation that’s entirely funded by membership, so please consider your subscription an investment in a small but ambitious independent journalism startup. I appreciate your support!

The Executive Briefing

The core member benefit today is exclusive access to the twice-weekly Executive Briefing, via email newsletter and the web. Each briefing covers roughly one to three topics and is designed to be read on a smartphone.

Like everything we do, the Executive Briefing focuses on the most interesting and innovative companies, people, products, and trends, analyzing what’s working (and what isn’t!), why things are changing, how to think of the news, and where things are going next.

Early issues have brought members closer to the consumer habits revealed in Uber and Lyft’s IPO filings, understanding Harry’s $1.37 billion acquisition by Schick’s parent company Edgewell, Sweetgreen’s clever office kiosk strategy, and Google’s thought-provoking installation at design week in Milan.

Membership also supports the work that goes into our free articles, which are accessible to everyone and reflect our interests and tone: Why it’s still so hard to sell CBD products online, why there have been so few billion-dollar acquisitions for direct-to-consumer brands, and how Great Jones, a cookware startup, plans to keep its momentum going after a killer launch.

Members already include some of the most influential executives and entrepreneurs in the consumer, technology, and media industries, as well as top investors. My goal is to build long-term professional relationships where I can be a useful research and analysis partner.

Membership covers one individual. It’s cool to occasionally forward a newsletter, but please don’t share your account. To give The New Consumer membership as a gift, click here. For special corporate rates (more than five accounts) with easy billing, please contact me directly at

Join for $200 per year

Publishing Schedule

In addition to the member-exclusive Executive Briefing, which is published twice per week, I plan to publish free articles on an up-to weekly basis.

Important: This is a one-person operation, and I plan to be doing this for a long time. To keep things sustainable, in addition to most US holidays, I plan to take up to four weeks of vacation per year and up to two weeks for professional development, such as research trips. I may also need to take personal or sick days from time to time.

For 2019, I plan to take the weeks of July 8 off as vacation, plus a few days around the end of December. I also plan to take the week of Nov. 18 off for professional development, in addition to half of the week of June 16. I’ll keep this section updated.


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Please contact me directly with any questions or concerns: