Executive Briefing

What sticks from Apple’s iPhone 12 event?

Also: A special event for you, The New Consumer members.

Apple broadcast another one of its super-high-production digital launch / infomercial presentations today, unveiling the new iPhone 12 lineup and a smaller connected-home speaker called the HomePod mini.

Apple demo house

The visual moment of the day was this model home that Apple either built as a physical set or a digital rendering for its HomePod mini demo. It’s no Parasite house, but it’s pretty impressive. Another example of Apple pushing harder than anyone on virtual events.

It’s been a while since we talked about the digital assistant wars, and it feels like we’re still in a slow-moving place where none of the big platforms — Amazon’s Alexa, Google’s Assistant, and Apple’s Siri — has inspired major new voice-based consumer behaviors that move the needle on much else.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.

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