Executive Briefing
What sticks from Apple’s iPhone 12 event?
Also: A special event for you, The New Consumer members.
By Dan Frommer on Tuesday, October 13, 2020 at 9:00 pm
Apple broadcast another one of its super-high-production digital launch / infomercial presentations today, unveiling the new iPhone 12 lineup and a smaller connected-home speaker called the HomePod mini.
The visual moment of the day was this model home that Apple either built as a physical set or a digital rendering for its HomePod mini demo. It’s no Parasite house, but it’s pretty impressive. Another example of Apple pushing harder than anyone on virtual events.
It’s been a while since we talked about the digital assistant wars, and it feels like we’re still in a slow-moving place where none of the big platforms — Amazon’s Alexa, Google’s Assistant, and Apple’s Siri — has inspired major new voice-based consumer behaviors that move the needle on much else.
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