From the Editor
You’re invited to a special event with Endeavor and The New Consumer
Join us as we unpack the new celebrity-brand partnership.
By Dan Frommer on Wednesday, October 14, 2020 at 8:00 am
I’m excited to invite you to a special live digital event for The New Consumer members on Wednesday, Oct. 21 at 1pm ET / 10am PT, featuring two executives from Endeavor, the global entertainment, sports, and media company.
I’ve been curious about the latest generation of celebrity-brand partnerships, which seem to go far beyond endorsements and ads — deals like actor Ryan Reynolds’ partnership with Aviation Gin, tennis star Maria Sharapova’s with Therabody, and actress Shay Mitchell’s with Onda, a new brand of sparkling tequila cocktails.
How do these deals work? How are they structured? Which brands are they right for? At which stages? How to get started?
To learn more, I’ll be speaking with Ben Enowitz, VP of investments and strategy for Endeavor, and Carolyn Moneta, digital media and brand crossover agent at William Morris Endeavor, for a one-hour Zoom conversation, including your questions.
The event is free to attend but you must have a current membership to The New Consumer. Purchase a membership using the buttons below and you can register immediately. (You’ll also unlock access to my twice-weekly newsletter and the entire archive.) Members should sign in here to access the RSVP link.
If you can’t join us live, please feel free to email me questions for Ben and Carolyn in the meantime — dan@newconsumer.com. I’ll also post an edited transcript of our conversation for members following the event. Thanks, as always, for your support!
Update: The transcript is here.