Executive Briefing

Unbundling the grocery cart

The pandemic changed the way millions of households shop for food, forever. Especially mine.

One of the biggest shifts in consumer spending this year, dramatically accelerated by the Covid-19 pandemic, has been the transfer of tens of billions of dollars worth of food and beverage spending from grocery stores to the internet.

(The bright yellow line in these charts marks the weekend of March 15, when it felt like a switch flipped in the US and many things suddenly changed — a true inflection point.)

Online grocery shifted from convenience to essential infrastructure overnight

What’s interesting about this — and what makes it an exciting time for entrepreneurs — isn’t just the size of the market. It’s that as that spending heads online, like many digital transformations, it’s up for grabs and is heading to different places.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.

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