Executive Briefing
The Peloton age
More than 80% of Millennials say they prefer working out at home. What does that mean for Equinox?
By Dan Frommer on Saturday, January 9, 2021 at 8:00 am
Hello! It’s Dan Frommer, back with more of The New Consumer. What. A. Week. A special welcome to new members — thank you for your interest and support.
What a wild ride it’s been for Peloton.
This time last year, mentioning the connected fitness company’s name might have still gotten you an eye roll over its lame television ad, which put the brand at risk of cancellation.
That was almost a million new Peloton subscribers ago.
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