Executive Briefing

The Peloton age

More than 80% of Millennials say they prefer working out at home. What does that mean for Equinox?

Peloton Tread+ Treadmill
Photo courtesy Peloton

Hello! It’s Dan Frommer, back with more of The New Consumer. What. A. Week. A special welcome to new members — thank you for your interest and support.

What a wild ride it’s been for Peloton.

This time last year, mentioning the connected fitness company’s name might have still gotten you an eye roll over its lame television ad, which put the brand at risk of cancellation.

That was almost a million new Peloton subscribers ago.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.

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