Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is a newsletter and website supported entirely by your membership.

Join: $200 / Year Join: $60 / Quarter More Options

  • We’ll focus on the most interesting and innovative companies, people, products, and trends, highlighting what’s working (and what isn’t!), why things are changing, and where things are going next.
  • If you care about — or compete with — Amazon, Instagram, Warby Parker, Sweetgreen, or Gimlet, you’ll definitely want to read The New Consumer.
  • Our point of view is critical and analytical, but not cynical or angry. Our goal is to be essential to the most influential but approachable to everyone.
  • We like clean lines, accelerating growth, Japanese Frappuccinos, and stunning execution.
  • Correspondence is always encouraged — we work for you. (We, for now, is me, btw. But big ambition!)

I’m also doing this because I believe independent, member-supported publishing is the best and most interesting place to be in the media business. You have plenty of options for robotic, commodity news. I hope The New Consumer offers a unique, useful lens on the world for years to come. Thanks in advance for your support.

Peloton Tread+ Treadmill
POJ Studio Kintsugi kit
Vinny Dotolo and Jon Shook
Dan Frommer grocery unbundling chart
Consumer Trends Report 2021
Hodinkee founder Benjamin Clymer
Airbnb Live There
Craig Federighi Apple MacBook Air
Somsack Sikhounmuong
Ryan Reynolds Aviation Gin
Pineapple Collaborative founders Atara Bernstein and Ariel Pasternak
Ben Enowitz, VP of Investments and Strategy for Endeavor, and Carolyn Moneta, commercials agent at William Morris Endeavor and Dan Frommer
Apple demo house
Barbara Bestor
iOS 14 widgets
On Cyclon shoe
Apple Fitness+ Trainers
Santa Monica Proper Hotel
Need Supply
Omsom founders Vanessa Pham and Kim Pham
Field Trip
Square glow in the dark Cash Card
Instagram Reels
Amazon North America sales chart
Natural deodorant Instagram ads
Chameleon Cold Brew DTC
Oura ring
Apple WWDC App Clip Blue Bottle Coffee
Starbucks Pickup
Callia Hargrove
APC marketing email
Noma wine bar
Keeper Soap
Alison Roman
Trader Joe's homepage
Mythology partners Anthony Sperduti and Fernando Music